Quick answer: In 2025 the **“typical” U.S. dispensary rings up somewhere between $5,000 and $12,000 in gross sales per day. Well-run stores in limited-license markets (think Illinois, Missouri, or tourist corridors in Las Vegas) easily top $15 K–$25 K on an ordinary Friday, while true outliers can push $50 K+ on “peak” days such as 4/20. area52.comprelude.procovasoftware.com
National Benchmarks at a Glance
Benchmark | Daily Revenue* | Annual Equivalent |
Regulated medical store (USA) | $8,219 | ~$3 million |
Regulated recreational or “hybrid” store | $4,900–$6,000 | $1.8–$2.2 million |
All-store average (7,558 licensed shops) | $9,600 | $3.5 million |
*Rounded to nearest $100. area52.comprelude.proCannabis Business Times
Why the Numbers Swing So Widely
- Store density & licensing caps – States with tight license ceilings (e.g., Illinois) funnel more traffic to each location. During the 2025 4/20 weekend Illinois stores averaged $50 K+ per shop, while Missouri counterparts hit $67 K. covasoftware.com
- Market age – New York’s nascent adult-use program added 300+ stores in 2024–25; average monthly sales per shop fell from $599 K to $351 K (≈ $11.7 K/day) as competition intensified. New York Post
- Payment mix – Flowhub data shows dispensaries that accept PIN-debit process 59 % more tickets and gross $4,627 more per day than cash-only peers. Flowhub
- Tourism & foot traffic – Shops within walking distance of hotels, concert venues, or cruise terminals routinely see 2-3× the transaction count of suburban stores.
- Holiday spikes – 4/20, Green Wednesday, and the Friday before Labor Day all deliver 30-180 % lifts over a normal weekday.
A Closer Look: The Math Behind Daily Revenue
Variable | Conservative Store | High-Volume Store |
Avg. ticket (basket) size | $48 | $62 |
Transactions per day | 110 | 350 |
Daily gross sales | $5,280 | $21,700 |
(Ticket sizes derived from 3,500+ Headset-tracked retailers; transaction counts from Flowhub “average vs. top-quartile” stores.) Flowhub
From Gross to Net: What’s Left After Expenses?
Cost Center | % of Sales |
Cost of goods sold (wholesale) | 45-55 % |
Payroll & benefits | 12-18 % |
Taxes (federal §280E + state/local) | 12-25 % |
Rent & utilities | 4-6 % |
Typical net profit | 8-15 % |
A shop clearing $10 K/day at a 12 % net margin keeps roughly $1,200 in true profit—before owner draws or debt service.
7 Levers to Boost Your Daily Take
- Diversify SKUs: Keep at least 180 active SKUs with a balanced mix of flower, vapes, edibles, and value pre-rolls to lift basket size.
- Adopt cash-free payments: PIN-debit and ACH have proven to add $4-5 K in daily revenue for mid-tier stores. Flowhub
- Own local search: >70 % of customers Google “dispensary near me” within 30 minutes of walking in. Nail your Google Business Profile and local-SEO (need help? Talk to GreenBoost).
- Dynamic pricing: Use daily POS pull-through data to adjust margins on high-velocity SKUs rather than blanket discounts.
- Loyalty automation: Text-based offers timed four hours before evening rush can bump transaction count 10-15 %.
- In-store experience: Express lanes for online pickup shave wait times and let you process 40 % more tickets per budtender hour.
- Community events: Partner with nearby cafés or music venues for post-purchase promos; cross-traffic often drives an extra $700–$1,200 nightly.
Frequently Asked Questions
Q: How much do top Las Vegas Strip dispensaries make?
A: Publicly traded operators report $75 K–$100 K on weekend days and $25 K–$40 K mid-week, thanks to 24-hour tourist foot traffic.
Q: Is medical or recreational more profitable?
A: Medical stores still enjoy higher ticket sizes (patients buy in bulk) but recreational outlets see 2-4× the foot traffic. On balance, hybrids that serve both bases outperform either stand-alone model.
Q: What about profit after 280E is repealed?
A: If federal reform removes 280E in the next two years, effective tax rates could drop 12-17 percentage points—turning an 11 % net profit into 25 % overnight. Plan your pro-forma accordingly.
Key Takeaway
While the headline “daily revenue” number spans from $5 K to $25 K for most stores, profit is won (or lost) in operational detail: payment options, SEO visibility, transaction speed, and disciplined inventory turns. Master those levers and your dispensary won’t just sell more each day—it’ll keep more of what it sells.
Need a deeper audit of your store’s marketing funnel or local-SEO footprint? GreenBoost specializes in cannabis-friendly growth tactics that comply with every platform’s rules— fill out our form below and book a time for a free consultation.